Love + Copious Gratitude = A Creative Sales Tool
A friend of mine gifted me a Guided Visualization CD that her daughter and son-in-law had produced. I love that wonderful CD with beautiful music and ordered more for gifting at their website
The shopping cart was handled by CD Baby, an online retailer of indie music in Portland, Oregon. They emailed me a confirmation on my purchase with the subject line of: CD Baby Loves Melinda. Hey, that got my attention and I opened the email with a smile. I was pleased to see that CD Baby encouraged me to make sure all was right with the order, too.
Then I got the shipping notification. I've copied it here because it's so creative:
Melinda! Thanks for your order with CD Baby. Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing. Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved "Bon Voyage!" to your package, on its way to you, in our private CD Baby jet on this day, Thursday, January 10th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as "Customer of the Year." We're all exhausted but can't wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you!
Sigh...
Derek Sivers, president, CD Baby
the little store with the best new independent music http://cdbaby.com cdbaby@cdbaby.com (503)595-3000
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Isn't that fun! If only I'd gotten at least an .01% of that kind of creative gratitude with my recent purchase of two (2), really two!, new HP computers that were several thousand bucks more than the $26 I paid CD Baby. Ouch! And no thank you from the HP president or HP Support whom we've already dealt with (though he was a nice guy who spoke English and worked our problem well), either. Hmmmm, wonder which guy I'll remember . . .and buy from in the future?
Yeah, thanks, Derek. Talk to you soon.
MMMMMMMMMMMMMMMelinda
The shopping cart was handled by CD Baby, an online retailer of indie music in Portland, Oregon. They emailed me a confirmation on my purchase with the subject line of: CD Baby Loves Melinda. Hey, that got my attention and I opened the email with a smile. I was pleased to see that CD Baby encouraged me to make sure all was right with the order, too.
Then I got the shipping notification. I've copied it here because it's so creative:
Melinda! Thanks for your order with CD Baby. Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing. Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved "Bon Voyage!" to your package, on its way to you, in our private CD Baby jet on this day, Thursday, January 10th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as "Customer of the Year." We're all exhausted but can't wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you!
Sigh...
Derek Sivers, president, CD Baby
the little store with the best new independent music http://cdbaby.com cdbaby@cdbaby.com (503)595-3000
------------------------
Isn't that fun! If only I'd gotten at least an .01% of that kind of creative gratitude with my recent purchase of two (2), really two!, new HP computers that were several thousand bucks more than the $26 I paid CD Baby. Ouch! And no thank you from the HP president or HP Support whom we've already dealt with (though he was a nice guy who spoke English and worked our problem well), either. Hmmmm, wonder which guy I'll remember . . .and buy from in the future?
Yeah, thanks, Derek. Talk to you soon.
MMMMMMMMMMMMMMMelinda
posted by MMMelinda at 9:25 AM
